case study

Website Created to Generate Phone Calls and More Customers for Local Automotive Business

Overview

Dr. Detail is an Auto Detailing company that also specializes in Wheel Repair.

Dr. Details’ goal was to get a new and improved website in order to build trust in their brand and assist in converting visitors into long-time customers by having them call Dr.Details phone number.

Solution/Strategy

Research/Audit of Website

We began by doing an audit of their website and determined that the best course of action would be to build a brand new website designed with on-page marketing in order to direct visitors to perform a specific action (phone call).

The old website was outdated and had the look of a newspaper article. It was not responsive and did not perform well on mobile and tablet.

Dr. Detail’s Previous Website

We worked alongside Dr. Detail to learn more about their business and to start planning the framework and high-quality content we could display on their website.

Web Design

We first selected a color scheme that would help portray a sleek website similar to their client’s high-end vehicles after a detailing service. We designed the website with usability in mind, so every visitor could have a smooth and seamless experience regardless of what device they were browsing on.

Dr. Details Newly Improved Website

Having a website that is responsive on all devices is more important today than ever before with so many visitors browsing from a variety of mobile phones and tablets.

Call to Action

The website was designed with multiple calls to action with the goal of having the user contact Dr. Detail and book an appointment.

Call to Action 1

Call to Action 2

Services

Right below the homepage’s main image, we included a services section using high-quality images to display the different services they offer. All of the services link to their own separate page.

Services

Services Continued

Who We Are/About Us

We included an about us section on the website, so Dr.Detail could tell their story and get the visitor more familiar with their brand.

Who we are

Reviews

In order for the visitor to gain trust in Dr.Details brand, we included a section on the homepage to display reviews

Reviews

Google Business Profile

We also linked Dr. Details, Google Business Profile page so visitors could see more reviews (click here in the above image).

Authority/Social Proof

In order to continue to build trust in the brand and display authority, we put together a section that highlights the different associations that Dr.Detail belongs to.

Associations

Results

Conclusion

Dr. Detail now has a sharply designed website to help them portray the same professionalism and expertise that they have been providing to their client base for 35+ years. They are now ready to bring in visitors and direct them to call their number, so they can generate more long-term customers for their business.