Google Ads Specialists
We Grow Businesses Online with Google Ads
Looking to generate new customers and leads for your business? I am Mike Lamch – Founder and Managing Director at Annex Marketing. We scale businesses online by putting their products and services in front of people who actively search for them.

Million+
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five-star
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We care about your success
our services
Here for you
Google Ads Search Management
Comprehensive performance management of all your Google Ads search campaigns, including mobile campaigns, search network campaigns and retargeting in search campaigns.
Google Ads Shopping Management
The Google Ads shopping campaign optimization strategy will focus on improving the ROI of your campaigns by using intelligent item ID bidding and thoughtful data analysis.
Google Ads Display & Video Management
Once we are running highly profitable campaigns across all search and remarketing channels, we then begin to scale further with display and video ads.
Our process
Attention to detail
Discovery & Onboarding
Starts with a kickoff call to go over everything about your business, your offer and your target market and continues with ongoing company, market and competitor research.
Build & Launch
We implement the research and marketing plan that we composed during the discovery phase. We set your account up for success before we launch to ensure you don’t leave money on the table!
Optimize
We ensure your sales are growing by continuously optimizing your account, and split-testing different variables so you can maximize your ROI for every dollar you spend on advertising.
Scale
Once we optimize your ROAS, we then take the data from your account and info from ongoing market research to implement effective strategies to help you scale at the maximum profitability possible.
case studies
Our work
About us
We keep the focus
on driving results
We are a boutique Canadian Google Ads Marketing Agency from Toronto, Canada. We were founded in 2016 by Mike Lamch and have taken great pride in consistently delivering our clients exceptional results and helping them scale online. Here at Annex we don’t consider our clients as customers, but rather as partners working towards to the same goal. There are two key factors that have significantly helped us produce results and keep our partners ahead of their competitors.
One is that we are a smaller agency by choice. As the founder and managing director, I am actively involved in all of my client’s accounts along with our team of specialists. Due to this we are able to be selective with the companies we partner with and it allows us to only work with companies that we believe in and are passionate about scaling. By staying small it allows our clients to have more of our resources at their disposal which has been highly effective in helping them reach their goals.
The second factor is that we are specialists. Although we are well-versed in many areas of advertising and digital marketing, we all have one thing in common, we have extensive years of experience specializing in scaling companies with Google Ads. We are constantly analyzing data from various accounts, updating our Google Ads Certifications and staying ahead of all of the latest trends and improvements to the platform.
These two factors allow us to outperform the other bigger generalized agencies that have limited resources spread across hundreds of clients across multiple platforms and marketing channels. Our highly focused snipper Google Ads approach consistently beats the diluted shotgun marketing approach other agencies use that keeps their Google Ads efforts spread too thin.
If you think we could be a good fit to partner together and scale your profits with Google Ads, get in touch with us and we would love to hear more about your business!
What drives us
Our values
Transparency
Collaboration
Intelligence
Respect
about
Mike Lamch
Hi, I’m Mike Lamch Founder and Managing Director here at Annex Marketing. I was born and raised in Toronto, Canada and have been growing businesses with Google Ads for over over 7 years with almost a decade of experience in the digital marketing space. I am highly passionate about marketing and advertising and take great pride in being involved with all of our partners accounts. I founded Annex in 2016 with the goal of being able to partner with and scale businesses that I generally believe in and am passionate about.


Google specialists
Why Google Ads?
In the past few years, the marketing world has changed substantially, and Google Ads is one of the primary platforms leading this change. Google Ads is one of the most powerful online advertising methods and, when used effectively, is one of the most profitable. It’s a PPC platform that enables businesses to reach anyone who uses Google to search for products, services, and information online.
When people go to Google to look for something, there is intent behind their actions. If someone goes to Google and searches for a coffee table, there is a high probability that the person performing the search is actively shopping to purchase a coffee table or atleast thinking about it. Typically it can be much more effective to advertise to someone actively searching for something online than other current and previous marketing and advertising methods. When used correctly, Google Ads can send you significant amounts of people who want are looking for the exact things you offer. With over 259 million unique visitors, over 5 billion daily search queries, and over 4.8 billion daily interactions, it’s clear that Google Ads can help small businesses scale online and reach their goals.
tech we use
We use the latest technology to bring the best results
top rated
Clients say it best

5 Stars

- 100% job success
- Top Rated

4.9 Stars
Video testimonial