Google Ads Specialists

We Grow Businesses Online with Google Ads

Looking to generate new customers and leads for your business? I am Mike Lamch – Founder and Managing Director at Annex Marketing. We scale businesses online by putting their products and services in front of people who actively search for them.

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what we do

We care about your success

We ensure you can grow profitably by maximizing your return on investment and overall revenue generated while simultaneously lowering your cost per acquisition. We do this by taking the time to understand the dynamics of your business and your target market which allows up to develop unique strategies that align with your marketing goals. By doing this we are able to get your ads in front of the right audience, with the right messaging at the right time, for the right cost. Consider us as a partner, focused on making you money through full transparency, great communication and strategic execution.
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our services

Here for you

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Google Ads Search Management

Comprehensive performance management of all your Google Ads search campaigns, including mobile campaigns, search network campaigns and retargeting in search campaigns.

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Google Ads Shopping Management

The Google Ads shopping campaign optimization strategy will focus on improving the ROI of your campaigns by using intelligent item ID bidding and thoughtful data analysis.

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Google Ads Display & Video Management

Once we are running highly profitable campaigns across all search and remarketing channels, we then begin to scale further with display and video ads.

Our process

Attention to detail

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Discovery & Onboarding

Starts with a kickoff call to go over everything about your business, your offer and your target market and continues with ongoing company, market and competitor research.

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Build & Launch

We implement the research and marketing plan that we composed during the discovery phase. We set your account up for success before we launch to ensure you don’t leave money on the table!

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We ensure your sales are growing by continuously optimizing your account, and split-testing different variables so you can maximize your ROI for every dollar you spend on advertising.

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Once we optimize your ROAS, we then take the data from your account and info from ongoing market research to implement effective strategies to help you scale at the maximum profitability possible.

case studies

Our work

We help our clients get results. See how we have helped countless clients exceed their marketing goals!
Dr Detail Website Creation

Dr Detail Website Creation

case studyOverviewDr. Detail is an Auto Detailing company that also specializes in Wheel Repair. Dr. Details’ goal was to get a new and improved website in order to build trust in their brand and assist in converting visitors into long-time customers by having them...

Dr. Detail

Dr. Detail

case study6.06x ROAS and 16.43% conversion rate within 4 months of campaign and account launch for Dr.DetailOverviewDr. Detail is an Auto Detailing company that also specializes in Wheel repair. Dr. Detail’s goal was to get high-quality targeted leads to their website...

Flotte Handwerker

Flotte Handwerker

case studyWebsite/Landing Page Created to Capture Leads for Local Pest Extermination CompanyOverviewFlotte Handwerker is a pest extermination company from Germany. Flotte Handwerker was looking for a website where potential clients could find them online and view the...

JH Real Estate

JH Real Estate

case studyLanding Page Designed to Capture Leads for Local Real Estate AgentOverviewJohn Hartwell is a Real Estate Agent based out of Los Angeles California. John’s goal was to generate high-quality leads for his business and promote his services online. After...

All Over Landscaping

All Over Landscaping

case studyLanding Page Design for Promotion of Lawn Maintenance Services on Google AdsOverviewAll Over Landscaping is a well-established landscaping company in the Vancouver area. They have been servicing both residential and commercial clients for over 10 years. All...



case studyGenerating $139,236.30 in revenue on just $8,648.82 (16.10x) in ad spend with PPC AdsOverviewThe client is a Canadian Sales, Marketing and Distribution Company of Fence. Trellis, and Animal Management Product Solutions. They represent and work with many of...

Boost in organic traffic

Boost in organic traffic

case studyBoost in Organic Traffic for Local Auto Detailing ShopOverviewDr. Detail is an auto detailing company that also specializes in wheel repair. They are a local business based in Brampton, Ontario which is located in the Greater Toronto Area.ChallengesDr.Detail...

Southwest Performance Parts

Southwest Performance Parts

case studyScaling monthly revenue from $26,552 to $121,234.85 in just 2 months for High-Performance Auto Parts CompanyOverviewThe client is a distributor and retailer of high-performance automotive parts for racing, street, and off-road use. They extend excellent...

About us

We keep the focus
on driving results

We are a boutique Canadian Google Ads Marketing Agency from Toronto, Canada. We were founded in 2016 by Mike Lamch and have taken great pride in consistently delivering our clients exceptional results and helping them scale online. Here at Annex we don’t consider our clients as customers, but rather as partners working towards to the same goal. There are two key factors that have significantly helped us produce results and keep our partners ahead of their competitors.

One is that we are a smaller agency by choice. As the founder and managing director, I am actively involved in all of my client’s accounts along with our team of specialists. Due to this we are able to be selective with the companies we partner with and it allows us to only work with companies that we believe in and are passionate about scaling. By staying small it allows our clients to have more of our resources at their disposal which has been highly effective in helping them reach their goals.

The second factor is that we are specialists. Although we are well-versed in many areas of advertising and digital marketing, we all have one thing in common, we have extensive years of experience specializing in scaling companies with Google Ads. We are constantly analyzing data from various accounts, updating our Google Ads Certifications and staying ahead of all of the latest trends and improvements to the platform.

These two factors allow us to outperform the other bigger generalized agencies that have limited resources spread across hundreds of clients across multiple platforms and marketing channels. Our highly focused snipper Google Ads approach consistently beats the diluted shotgun marketing approach other agencies use that keeps their Google Ads efforts spread too thin.

If you think we could be a good fit to partner together and scale your profits with Google Ads, get in touch with us and we would love to hear more about your business!

What drives us

Our values


You get all of the information we get, including regular reporting, administrative access and scheduled strategy calls. Discussing issues and developing a plan to avoid them in the future is what ultimately results in the most effective ad campaigns.


We bring experience and technical skills to the table, but nobody knows your business as well as you do. We want your feedback & encourage your input. We will do whatever we can to help build a collaborative relationship. You + Us = Increased ROI


We leverage sophisticated software to help optimize your campaign strategy and plan your campaigns with detail and foresight. We are regularly attending Marketing and Advertising conferences, taking courses and updating our Google Certifications.


We manage your advertising dollars as if they are our own because after all, businesses don’t pay taxes and businesses don’t pay employees’ salaries…… people do. No brand, product, industry, or campaign is the same.


Mike Lamch

Hi, I’m Mike Lamch Founder and Managing Director here at Annex Marketing. I was born and raised in Toronto, Canada and have been growing businesses with Google Ads for over over 7 years with almost a decade of experience in the digital marketing space. I am highly passionate about marketing and advertising and take great pride in being involved with all of our partners accounts. I founded Annex in 2016 with the goal of being able to partner with and scale businesses that I generally believe in and am passionate about.

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google partner

Google specialists

Why Google Ads?

In the past few years, the marketing world has changed substantially, and Google Ads is one of the primary platforms leading this change. Google Ads is one of the most powerful online advertising methods and, when used effectively, is one of the most profitable. It’s a PPC platform that enables businesses to reach anyone who uses Google to search for products, services, and information online.

When people go to Google to look for something, there is intent behind their actions. If someone goes to Google and searches for a coffee table, there is a high probability that the person performing the search is actively shopping to purchase a coffee table or atleast thinking about it. Typically it can be much more effective to advertise to someone actively searching for something online than other current and previous marketing and advertising methods. When used correctly, Google Ads can send you significant amounts of people who want are looking for the exact things you offer. With over 259 million unique visitors, over 5 billion daily search queries, and over 4.8 billion daily interactions, it’s clear that Google Ads can help small businesses scale online and reach their goals.

tech we use

We use the latest technology to bring the best results

top rated

Clients say it best

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5 Star Rating

5 Stars

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  • 100% job success
  • Top Rated
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5 Star Rating

4.9 Stars

A VERY professional team, during construction I was in constant contact with both the designer and marketing team. In just 10 days our Google searches have increased by 70% WOW! Mike and his team have exceeded our expectations, I ABSOLUTELY RECOMMEND anyone looking to build, redo their website, increase sales and get their name out there. Don’t hesitate, ANNEX is worth every dime.

5 Star Rating

Shirley Prevost

Dr. Detail

Couldn’t have been better, would highly recommend! Very strong communication skills which made the entire process go very smoothly. Would definitely recommend!

5 Star Rating

Guildcraft Duvet & Pillow

If you’re looking for an easy and effective google ads manager this is your guy. Mike explained everything in easy-to-understand terms and help a lot with our issue. Annex did a great job. I am looking forward to future projects with them.

5 Star Rating

Southwest Performance Parts

Really great working together so far. Mike and his team are very communicative and ask all the right questions. Looking forward to cranking things up and working together more!

5 Star Rating

Eleni’s New York

Mike did a fantastic job. He was very responsive and had very good attention to detail. Would highly recommend.

5 Star Rating

Fence Fast

Mike and his team are excellent at what they do and they provide great value. In one month they have turned around my PPC to be more profitable and optimized. It has been a really great experience, the team is very knowledgeable and really easy to work with. Will continue to work with them.

5 Star Rating

Manly Stuff

Great! Thoughtful strategy, great questions, & happy to help. Definitely recommend.

5 Star Rating

Kanika Misra

Managing Director, BedaBeda Growth

Mike is very knowledgeable in the area of PPC advertising and was helpful in generating leads for us.

5 Star Rating

Travis Martin

Vice President of Product and Marketing, Knowhow

Mike and his team at Annex know exactly what they’re doing. Can’t wait to see the results. Will continue to work with them.

5 Star Rating

Brave & Bearded

Great Experience

5 Star Rating

Wild Irish Seaweed

Video testimonial

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