The importance of Google Ads and why you should use it to grow your business!

By Mike Lamch

Google Ads can make a business more profitable if your ad strategy and campaigns are implemented correctly, and regular optimizations and testing is done to boost your return on investment and continuously scale your revenue.

In the past few years, the marketing world has changed substantially, and Google Ads is one of the primary platforms leading this change.

Google Ads is one of the most powerful online advertising methods and, when used effectively, is one of the most profitable.

Google Ads is a PPC platform that enables businesses to reach anyone who uses Google to search for products, services, and information online.

google ads

When people go to Google to look for something, there is the intent behind their actions. If someone goes to Google and searches for a coffee table, there is a high probability that the person performing the search is actively shopping to purchase a coffee table. It can be much more effective to advertise to someone actively searching for something online than other current and previous marketing and advertising methods such as mass marketing with radio, tv, billboard ads, or direct response marketing with Facebook or Tik Tok Ads. Am I saying that these methods are not effective? Certainly not. These other marketing methods can also be very effective, and I have used and still do use many of them successfully for both myself and my clients. I am merely explaining the difference between advertising to someone who is actively searching for what you are offering vs. someone who is just browsing social media, commuting to work, or relaxing at the end of the day.

When used correctly, Google Ads can send you significant amounts of people who want are looking for the exact things you offer. With over 259 million unique visitors, over 5 billion daily search queries, and over 4.8 billion daily interactions, it’s clear that Google Ads can help small businesses scale online and reach their goals.

Suppose you aren’t currently using Google Ads for your business’s marketing or aren’t using it to its maximum ability and potential. In that case, you should consider taking advantage of this advertising platform.

Mike Lamch

Mike Lamch